About us

Find out all about Vic Store Fixtures’ journey since its foundation in 1955.

The company

Vic Store Fixtures is 65 years of passion and expertise in retailing across North America. It’s 65 years of responding to the needs of customers in eight countries. From a small restoration furniture factory, we’ve become a leader in the commercial furniture industry. Today, our customers include many North American department stores and pharmacy chains, as well as major alcoholic beverage retail chains. Our raison d’être: to design innovative display systems made of wood or metal that can adapt to the ever-changing needs of our customers. By focusing on design, ergonomics and efficiency, we have been able to design and manufacture innovative products that will improve the way you do business.

Do you have ideas and would like to develop a new display concept?

Vic’s team will make your ideas come true.

Our Mission Statement

Our mission is to design and manufacture value-creating merchandising solutions.


Design. Design. Production. We like to get things done right, through all stages of our small and large-scale projects.

Our Values

Our philosophy is STRENGTH: Pride, Openness, Respect, Creativity, Commitment. Because at Vic, we know that alone we go faster, but together we go further.

Our Promise

We promise to contribute to the success of your business with exceptional solutions aligned with your vision and ideas.


1955 – Vic’s first steps

The Vic Store Fixtures adventure began in 1955 under the direction of Jacques Canin, a European interior designer. Freshly arrived from France, he settled in Victoriaville, the Canadian furniture capital, to manufacture furniture that he designed himself.

In its early days, the company made restoration furniture but slowly transformed itself to offer high-quality commercial furniture that was innovative for its time. This change marked the beginning of a great story and a series of successes. As early as the 1980s, many small chains and shops were displaying Vic's signature furniture.

Making a mark in the commercial furniture industry

1980 – Make room for succession!  

Over the years, the team was able to improve its methods, introduce new technologies and develop specialized product lines to conquer new markets. Its ability to adapt, to find new ideas and to move forward has enabled it to continue its development and ensure its sustainability in an industry undergoing profound transformation.

The company's loyal clientele includes many department stores in all sectors, some 30 pharmacy banners across Canada, as well as alcoholic beverage retail chains.

The retail industry is in profound transformation

What about today?

In recent years, Vic Store Fixtures has made major investments in its processing plant to acquire state-of-the-art equipment, including one of the first collaborative robots in the region, as well as high-tech equipment with low electrical consumption to reduce its ecological footprint and noise pollution.

Our projects

See all projects
Tommy Gun’s Barbershop
The Herbalist
SynMed Jean Coutu
Tommy Gun’s Barbershop



It is not always easy to stand out from the competition and offer solutions that go beyond our customers' expectations for in-store displays. However, Vic Store Fixtures’ experienced, dedicated and customer-oriented team has made our experience easier and more enjoyable. The creativity of this team and the efficiency of their service have taken us out of our comfort zone and allowed us to offer our customers a unique concept that is totally different from what we usually see in our market. Thank you for the excellent work!